Gretchen Anderson Design

Dec 05

[video]

I led the team that designed the Intel Reader: a device that helps blind, low-vision, and dyslexic people read print by reading it aloud. Learn more about the Reader and how it’s changing the way people read.

I led the team that designed the Intel Reader: a device that helps blind, low-vision, and dyslexic people read print by reading it aloud. Learn more about the Reader and how it’s changing the way people read.

“If we are what we use, then it seems the elderly people in today’s society are cranky, stupid and tacky. Of course, looking at products made for the elderly really says more about what product designers and manufacturers think the elderly are.” — Designing for the Elderly  - Gizmodo

Aug 22

“When we consider successful innovations that have achieved market success, they are very often not about ‘new things,’ but rather the careful crafting of ‘new-ish’ technologies into desirable, understandable packages.” — Invention is Not Innovation - Punchcut Perspectives

Aug 16

“What can we do as designers to give magazine readers more than a parade of opinions streamed in real-time? How can we create coherence and “quiet time” around reading in a connected world?” — Magazines and the Reading Ecosystem - Punchcut Perspectives

Case Study: PASCO spark
The industrial design and on-screen UI for this award-winning device was crafted for teachers and students alike. Science teachers need no-fuss  tools that can be used for open-ended exploration, or guided lessons. Students  need something that’s easy to pick up but that isn’t dumbed down. Learn  more at PASCO scientific.

Case Study: PASCO spark

The industrial design and on-screen UI for this award-winning device was crafted for teachers and students alike. Science teachers need no-fuss tools that can be used for open-ended exploration, or guided lessons. Students need something that’s easy to pick up but that isn’t dumbed down. Learn more at PASCO scientific.

Case Study: TurboChef Oven
The first residential product for the brand, the Double Wall oven                 marries new-fangled technology with the old-fashioned  hearth. “TurboChef’s new appliance roasts a rack of lamb in  under eight                minutes. Frog design’s task: Wrap that  cutting-edge tech in a homey,                user-friendly package.” - Business                Week

Case Study: TurboChef Oven

The first residential product for the brand, the Double Wall oven marries new-fangled technology with the old-fashioned hearth.

“TurboChef’s new appliance roasts a rack of lamb in under eight minutes. Frog design’s task: Wrap that cutting-edge tech in a homey, user-friendly package.” - Business Week

Speaking: Interaction ‘10

This is a video of my presentation at the IxDA’s conference in Savannah. Thanks to all who turned out, and to the IxDA for hosting a great conference.

I also gave a version of this talk at IDSA’s annual conference in Miami in September ‘09.

Aug 15

Speaking: Interaction ‘08

At Interaction ‘08 I spoke about Concept Generation and delivering the “big idea” to clients.